1. Color

There are 2 main palettes heavily used on MaGIC platform.

1.1 Grayscale

1.2 Brand Color

1.1 Grayscale

Grey-10

#57575a

Grey-7

#8a8a8c

Grey-3

#cdcdce

Grey-1

#eee

Our grays can be used on most UI elements but should be limited to:

1.1.1 Background color

1.1.2 Text colors

1.1.3 Border color

1.1.4 SVG fill colors

1.2 Brand Color

Red

#d7333b

Blue

#00abc7

Green

#66aa45

Yellow

#faa61a

Orange

#f15a22

MaGIC brand colors should be used sparingly on most UI elements. Ideally, they are limited to primary actions or accents within the application.

1.3 Usage

1.3.1 Visual Messaging

Certain colors have inherent meaning for a large majority of users, although we recognize that cultural differences are plentiful. For example, we use red (crimson) to communicate an error, green (medium sea green) to indicate success, yellow to indicate warning and blue (cadet blue) for general information

1.3.2 Visual Differentiation

MaGIC uses many secondary colors in conjunction with iconography to visually differentiate between similar types of content, such as records of different object types. However, it’s important to not always rely on color to provide visual differentiation. If too many use cases employ color in this manner, the colors lose their meaning.

1.3.3 Visual Hierarchy

Color is used sparingly to draw attention to important elements and those that we want the user to take action on. Because most of the application is gray, pops of color catch a user’s eye.

1.3.4 Accessibility

It’s important that our products meet all web accessibility standards, including the minimum contrast ratios that the WCAG 2.0 specifies for text and background color combinations. This adherence helps users who are colorblind or have low vision to better interact with MaGIC website, but it also improves usability and readability for all users.

2. Text Color